Integrate Your Keywords

The most important elements where you should insert your keywords are the URL (domain name + path + file name) and title of your web page. Note that a low-level URL is considered more important than a higher level URL. Check out the Dutch website Nu.nl for a good example. Notice how every news item has it's own title in the title bar and how every item's HTML file is named after its title. Naming conventions like these are really helpful.